Recently I had the pleasure to talk about building a brand on Julian Sage’s Short Term Rental Success Stories Podcast from Short Term Sage. Julian also has a connection to Japan, so it was a fun conversation. I mostly spoke about the importance of building a brand in order to have a successful STR Business which as you know is a topic I am passionate about.
In this episode:
- I share the ins and outs of running a business in a foreign country as a non-native.
- How we find out regulations & deal with legal even without being fluent in the language.
- What we did to build trust in a community and mostly the importance of branding (check out my free webinar with tips about this!)
- How it helped grow our business, and how I was able to pivot our business when a country dependent on foreign travel gets locked down.
It was a fascinating conversation in which I talked in detail about branding and why it is important. I loved speaking with Julian and also enjoyed previously hearing his journey on how he started his podcast and his journey – he enjoys sharing people’s stories who have succeeded in the Airbnb & STR industry.
Want to hear more about branding and revamping your Airbnb Brand? You can read more about my Revamp Your Brand challenge here.
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