Top

Tracey Northcott Consulting

STR, Minpaku and Airbnb Consultant

On the Blog

Working with Influencers to market your STR

Have you ever been approached by an influencer? Did you host them? Are you already working with influencers? Often influencers appear to be carefree millennials traveling the world, looking pretty, living large and not paying for things. However, you can’t deny that influencers attract a lot of attention. As digital natives, they seem to command huge numbers of engaged followers. In fact, working ... Read the Post

How to Optimise your STR Listing

Stop leaving money on the table! Discover how to optimise your STR listing with this live masterclass. Back by popular demand!!! Even without seeing your listing, I can guarantee you are leaving money on the table. But I want to help you find all the hidden cash. You deserve this as the reward for all of your hard work. I see you - when you are doing all the things as a STR host - you are the ... Read the Post

How to write a 5 Star Bio for your Listing

FREE Masterclass - How to write 5 start Bio!Recently, I posted about whether your bio was converting to bookings and after the feedback from that post and an email out to my list, I realized people NEED help with writing a 5 star bio that CONVERTS for your STR or Airbnb! So introducing not one, but TWO free masterclass time slots with me which will go through all the steps needed to create a 5 ... Read the Post

Actionable steps for more direct bookings

This month my revenue split is 80% direct bookings. Direct bookings are awesome for so many reasons and I have talked about this before when discussing why we have our own site on Lodgify and don't just rely on OTAs like Airbnb. Sure you can collect the total amount of the booking - more money - YAY.  You don’t have to pay commissions to a booking agent or OTA like Airbnb - more money - YAY. But ... Read the Post

Top tips for STR Photoshoots

Having successful STR Photoshoots are a must and often something that I bring up over and over again during my Listing Audits. Last week, I had a photoshoot in my Pencil House - not my first shoot as a host, and definitely won't be my last. I try to get fresh photos each year or so or if I have done a major redecoration. After more than 10 years in hosting I have learnt a lot, and am continuing to ... Read the Post