Looking for direct booking marketing tips as a STR professional. Look no further! This is not the first time I have talked about how much I love direct bookings and why email marketing is often the easiest way to get direct and repeat bookings. I wrote about this earlier in the year here. However, I recently ran a workshop for Stacey St John's STR Connections group which covered this topic in more ... Read the Post
On the Blog
Working with Influencers to market your STR
Have you ever been approached by an influencer? Did you host them? Are you already working with influencers? Often influencers appear to be carefree millennials traveling the world, looking pretty, living large and not paying for things. However, you can’t deny that influencers attract a lot of attention. As digital natives, they seem to command huge numbers of engaged followers. In fact, working ... Read the Post
How to Optimise your STR Listing
Stop leaving money on the table! Discover how to optimise your STR listing with this live masterclass. Back by popular demand!!! Even without seeing your listing, I can guarantee you are leaving money on the table. But I want to help you find all the hidden cash. You deserve this as the reward for all of your hard work. I see you - when you are doing all the things as a STR host - you are the ... Read the Post
How to write a 5 Star Bio for your Listing
FREE Masterclass - How to write 5 start Bio!Recently, I posted about whether your bio was converting to bookings and after the feedback from that post and an email out to my list, I realized people NEED help with writing a 5 star bio that CONVERTS for your STR or Airbnb! So introducing not one, but TWO free masterclass time slots with me which will go through all the steps needed to create a 5 ... Read the Post
Actionable steps for more direct bookings
This month my revenue split is 80% direct bookings. Direct bookings are awesome for so many reasons and I have talked about this before when discussing why we have our own site on Lodgify and don't just rely on OTAs like Airbnb. Sure you can collect the total amount of the booking - more money - YAY. You don’t have to pay commissions to a booking agent or OTA like Airbnb - more money - YAY. But ... Read the Post
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