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Tracey Northcott Consulting

STR and Airbnb Consultant

On the Blog

Niche-ing to your Ideal Guest

5 Examples of Different Ideal Guest Avatars & the pros and cons that come with themThinking that you have to please everybody means that you are actually not really pleasing anybody which is why niche-ing and determining your ideal guest is so important. I know I bang on about your ideal guest over and over, but it is central to getting those great reviews and repeat bookings. You can please ... Read the Post

Podcast released! Niche Markets on Business Karaoke

So thrilled to share this podcast episode with Brittany Arthur on Business Karaoke all about niche markets but also the freedom that comes from designing a life and business on your own terms. I talk about success in niche markets, economic changes, Japanese working culture, short term rental business and staying motivated as an entrepreneur and designing the lifestyle you want, ... Read the Post

How Superhosts Handle Airbnb Guest Reviews- Good & Bad!

For a successful STR business, your Airbnb guest reviews have to be 5 star across the board. Getting mostly 5 star reviews is a hard thing to sustain. You have to be on point with each booking - communication, cleanliness, hospitality. Great feedback means that your listing (especially on Airbnb) will hit the top of the search results. This also means you will get or maintain Airbnb Superhost ... Read the Post

Swipe Files for Busy AirBnb & STR Hosts

Why I have built these tools for youWhen I started hosting on Airbnb around a decade ago, I had to learn everything by trial and error. I was doing everything on my own and making plenty of mistakes. But also learning so much - I think that when I am learning and stretching in new ways is when I am at my happiest. My main mission was that I was trying to create a space for family and friends to ... Read the Post

Monetizing hacks for Airbnb & STR Hosts Series- Part 4: Misc ideas for Monetizing

This is part of a series for Monetizing hacks for Airbnb & STR Hosts. You can read the introduction to this series here and read part 1,  part 2  and part 3.This series is all about looking at ways to discover the hidden money in your hosting business. Think of it like finding money underneath your sofa cushions. The way you are presenting your listing, managing your ... Read the Post