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Tracey Northcott Consulting

STR, Minpaku and Airbnb Consultant

On the Blog

Local impact: How hosts are giving back to their communities

In this week's blog, I wanted to take a slightly different turn. I usually cover topics on monetization, duty-of-care and how to streamline your business systems. But I have wanted to write about something a little more personal. During 2020, we have all reevaluated what is important. Our global view has shrunk to much closer to our homes and local communities. We are considering our neighbours ... Read the Post

Introducing The Wholehearted Host Course

So thrilled to announce the launch of The Wholehearted Host Course- launching this Valentines Day 14th February 2021. This course is the complete guide to branding and monetization for Airbnb and STR Hosts.This is a a 6 week program to discover:your unique brandyour ideal gueststreamline your workflow monetization hacks enhanced profitabilitydirect marketing strategiesTake your hosting ... Read the Post

Branding Your Airbnb – Free Webinar

The STR marketplaces are busy with lots of hosts and similar looking listings competing fiercely. What if you were able to stand apart and get noticed? What if you were not constantly discounting to try to snag bookings? What if you were not worried that the guests were going to be respectful and appreciative of your property? Wouldn’t that be awesome?Creating a clear brand signals to your ideal ... Read the Post

3 Ways to Simplify and Streamline Your STR Hosting Business

When you’re looking at your business processes and trying to find ways to streamline for better efficiency, don’t forget that one option is to get rid of tasks by giving them to someone else. Most Airbnb and STR hosts start off as solo-operators and you have to do ALL the things - some of them are fun, some not so. But as the business grows, it is a great idea to involve other people to help out ... Read the Post

The Benefits of Rebranding for Your STR Business

In a world where things are always changing, your STR (Airbnb) business needs to stay current, and this includes your branding or in this case rebranding. Sometimes, like as a result of, say, a global pandemic, you need to do a complete pivot. Many hosts don't create a unique brand for themselves when they start out and simply rely on the branding of Airbnb. This means your listing gets lost in ... Read the Post