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Tracey Northcott Consulting

STR, Minpaku and Airbnb Consultant

On the Blog

The Wholehearted Host Advent Calendar

Join us for a Wholehearted Host AdventAre you ready to learn more about the H.E.A.R.T Method during the holiday season and participate in ? Do you want to learn more about how to put more HEART into your hosting and become a Wholehearted HOST? Read on!If you are an Airbnb Host or a Short Term Rental operator, these super simple tips are designed to instantly inject more warmth into your ... Read the Post

The 6 steps to building a strong brand for Short Term Rentals

Branding has an enormous impact on every aspect of your Short Term Rental business. Whether you're just getting started creating a brand identity or you're in the process of rebranding because of changes in the market, you need to spend some time clarifying the messaging you want to create and deciding how to implement it. Here are the 6 steps for creating a strong brand for Short Term ... Read the Post

2021 Black Friday Sale

It's 2021 Black Friday Sale time!! Are you somebody who grabs all the sales on offer? As an Australian, the whole Black Friday concept was new to me until recently. I learned that it was a great way to grab some awesome discounts. I guess the Cyber Monday is more appropriate for software and digital products but it seems that it is all just under the Black Friday Sale banner. When I heard about it ... Read the Post

Squeeze your Airbnb listing – are you up for the challenge?

Stop leaving money on the table -  find an extra $1000 this month inside your Airbnb listing!OK - have I got your attention? Despite the slightly click-baity title, I am deadly serious. There is always more money inside your Airbnb business and this program will show you where it is usually hidden. No, it isn't under the sofa cushions or buried treasure in your back yard, it is by digging into ... Read the Post

The Psychology of Social Proof in Short Term Rentals

...and How to Use Great Airbnb Reviews in Your MarketingThis week, I sent out an email to my Tokyo Family Stays list asking them to review us on Google My Business. This is on top of the messages I send on Airbnb and our other OTA booking platforms asking for a great Airbnb review. Why do we do this - for social proof. Social proof isn't just a sales trick. It is a social reality that human beings ... Read the Post