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Tracey Northcott Consulting

STR, Minpaku and Airbnb Consultant

On the Blog

2021 Black Friday Sale

It's 2021 Black Friday Sale time!! Are you somebody who grabs all the sales on offer? As an Australian, the whole Black Friday concept was new to me until recently. I learned that it was a great way to grab some awesome discounts. I guess the Cyber Monday is more appropriate for software and digital products but it seems that it is all just under the Black Friday Sale banner. When I heard about it ... Read the Post

Squeeze your Airbnb listing – are you up for the challenge?

Stop leaving money on the table -  find an extra $1000 this month inside your Airbnb listing!OK - have I got your attention? Despite the slightly click-baity title, I am deadly serious. There is always more money inside your Airbnb business and this program will show you where it is usually hidden. No, it isn't under the sofa cushions or buried treasure in your back yard, it is by digging into ... Read the Post

The Psychology of Social Proof in Short Term Rentals

...and How to Use Great Airbnb Reviews in Your MarketingThis week, I sent out an email to my Tokyo Family Stays list asking them to review us on Google My Business. This is on top of the messages I send on Airbnb and our other OTA booking platforms asking for a great Airbnb review. Why do we do this - for social proof. Social proof isn't just a sales trick. It is a social reality that human beings ... Read the Post

Maximizing Profitability in STRs on Short Term Rental Secrets

Last month I had the pleasure of joining Mike Sjogren and Emanuele Pani on their show, Short Term Rental Secrets to talk about maximizing profitability in STRs. You can see the whole show below or go give their blog some love here. There are so many ways to run a STR business and so many ways to generate revenue. Finding the right fit for you, your lifestyle and your unique skills allows you ... Read the Post

“Just an Airbnb host” or are you an STR business owner?

Rant warning ahead- Are you "just another Airbnb host"? Or are you a STR business owner?Do you have a love/hate relationship with Airbnb too - or is this a co-dependency?When I started out in 2011, 100% of my business came via Airbnb. Airbnb was a fairly new business in those days but had quickly become the market leader and the bookings just kept coming in. Yippee - easy money! Every ... Read the Post