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Tracey Northcott Consulting

STR, Minpaku and Airbnb Consultant

On the Blog

STR Virtual Summit- Are you in?

The doors to the STR Virtual Summit for Women are officially open! I am so thrilled to be part of this amazing summit! We kick off later this month but sign up is NOW!I will be talking about how to “Position your listing to stand out from the competition”. Regular readers of this blog will know that this is my superpower. Just last week, I had some amazing feedback from a client, Karen. We worked ... Read the Post

Marketing Plan for STR Hosts in 2022

The holidays are here! Did you get the memo? But for smart Short Term Rental operators, it is the time to get moving on our marketing plan for 2022. So... knowing the key dates in your market is crucial for understanding the booking cycles of our guests. So inbetween bites of Christmas pudding, get out your planning calendar for 2022 and get your prices and your marketing plan sorted right now. No ... Read the Post

WTF Happened next with me, Tracey

Strap in for WTF happened next.Way back in 2019 I appeared in the first episode of Sarah Furuya's Legends Interview Series Podcast- this was actually a video project that turned into a podcast. Now in its FOURTH season, Sarah invited me back for part of the series called "What the F happened next?" in which she interviews some of the guests from the first and second season of the ... Read the Post

The Wholehearted Host Advent Calendar

Join us for a Wholehearted Host AdventAre you ready to learn more about the H.E.A.R.T Method during the holiday season and participate in ? Do you want to learn more about how to put more HEART into your hosting and become a Wholehearted HOST? Read on!If you are an Airbnb Host or a Short Term Rental operator, these super simple tips are designed to instantly inject more warmth into your ... Read the Post

The 6 steps to building a strong brand for Short Term Rentals

Branding has an enormous impact on every aspect of your Short Term Rental business. Whether you're just getting started creating a brand identity or you're in the process of rebranding because of changes in the market, you need to spend some time clarifying the messaging you want to create and deciding how to implement it. Here are the 6 steps for creating a strong brand for Short Term ... Read the Post