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Tracey Northcott Consulting

STR and Airbnb Consultant

On the Blog

STR Booking Strategies for Low Season

Is your calendar looking a bit bare right now? Is your phone refusing to ding with new booking alerts? Many hosts came off a busy holiday season and their bookings fell off a cliff- here are eight booking strategies for low season.Slow season seems to have hit hard for many STR hosts this year. The Pandemic still kicking all of our proverbial business backsides. This uncertainty in the market ... Read the Post

Key Takeaways from the STR Virtual Summit

Last week was EPIC and I am excited to share my key takeaways from the STR Virtual Summit! Here is my roundup of The Short Term Rental Virtual Summit for Women. I was so proud and honoured to be included in this incredible event as a speaker. But as a life-long learner, I also received a ton of lessons and value from the other amazing women in this space. This was four whirlwind days of Short Term ... Read the Post

5 Tips to Working with a Photographer to Enhance Your Listing

Professional photos mean a world of difference if you’re trying to create or improve your listing position and stand out in a crowded OTA like Airbnb, and working with a photographer is the best way to do this. While simple photos taken with your camera phone is acceptable for those just starting out, upgrading your listing images will automatically upgrade the value your potential guests see. ... Read the Post

STR Virtual Summit- Are you in?

The doors to the STR Virtual Summit for Women are officially open! I am so thrilled to be part of this amazing summit! We kick off later this month but sign up is NOW!I will be talking about how to “Position your listing to stand out from the competition”. Regular readers of this blog will know that this is my superpower. Just last week, I had some amazing feedback from a client, Karen. We worked ... Read the Post

Marketing Plan for STR Hosts in 2022

The holidays are here! Did you get the memo? But for smart Short Term Rental operators, it is the time to get moving on our marketing plan for 2022. So... knowing the key dates in your market is crucial for understanding the booking cycles of our guests. So inbetween bites of Christmas pudding, get out your planning calendar for 2022 and get your prices and your marketing plan sorted right now. No ... Read the Post