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Tracey Northcott Consulting

STR, Minpaku and Airbnb Consultant

On the Blog

8 Copywriting Mistakes You Might Be Making in Your Airbnb Branding

You need to remember to avoid making copywriting mistakes, they are easy to make but also easily avoidable. To establish a unique brand on Airbnb or another OTA platform requires a great deal of time and effort, along with some strategic thinking and some slick copywriting skills. What if you put in all the work and it falls flat? Since this is an area of business that's easily misunderstood, here ... Read the Post

Copywriting that Converts for STR and Airbnb – reboot

Last month, this masterclass rocked it... so I am rebooting this again on May 13. Get more bookings with "Copywriting that Converts"! A Practical Live Masterclass just for STR and Airbnb Hosts!Your properties look great, they offer everything a guest could dream of and your listing is getting lots of lookers but not enough bookers - it might be because copywriting just isn't converting. One thing ... Read the Post

Using Email Marketing for Airbnb Guests

If you saw my Instagram story last week, I posted about an email I sent to my email list of past guests of Tokyo Family Stays which resulted in over $6,500 in direct bookings in under 24 hours - all with a single email and email marketing. Since then there has been another $5,000 in bookings too. BOOM. Sure this was a pretty good email - if I say so myself. The key thing to note is, I wrote this ... Read the Post

Wholeheartedly nurturing your STR team

Staff training & staff management in the AirBnb Industry- how to nurture the perfect STR teamYour cleaning standards are the lifeblood of your business, which means your STR team is VERY important. Period, full stop, the end. Making sure you have the systems and processes to hire the right people for your team, nurture them, motivate them and have a team that is aligned with your mission and ... Read the Post

 Horror stories of Airbnb

Horror stories - there are so many of them on Facebook and other places. Normally I don’t like to dwell on them for this blog as I don’t think that is very useful or productive but I don’t want to ignore that this happens from time to time. There is always something to learn when you’ve had less than a stellar guest - however rare. So here is one of my recent horror stories of Airbnb.If you didn’t ... Read the Post