Last month I had the pleasure of joining Mike Sjogren and Emanuele Pani on their show, Short Term Rental Secrets to talk about maximizing profitability in STRs. You can see the whole show below or go give their blog some love here.
There are so many ways to run a STR business and so many ways to generate revenue. Finding the right fit for you, your lifestyle and your unique skills allows you really dial into a business that is fun and profitble. I got into this business as an accident, I stayed for the profits and I grew the business for sustainabilty and financial freedom.
Maximising profitability is something that I love to talk about. Plus my superpower is brainstorming with hosts to really come up with customised profit maximising enhancements for their busineses. Click here to learn more..
HIGHLIGHTS OF THE EPISODE
00:00 Podcast introduction
04:01 Tracey Northcott introduction and background
06:20 How Tracey started in the STR industry
12:04 The platform that Tracey used in Japan for her STRs
13:12 Tracey talks about her STR properties and how the pandemic hit her business
17:12 Tracey’s target market for her STRs
19:08 E and Tracey talks about cultural differences through STRs
21:28 Tracey talks about maximizing profitability
23:14 How Tracey maximized profitability within her STR portfolio
30:09 The psychology of buying
33:04 E talks about scaling down successfully
34:17 Branding yourself as a short term rental business owner
45:45 Where can people connect with Tracey
47:35 Tracey’s #1 secret to success with STR
48:12 Acknowledgments to Tracey
NOTABLE QUOTES
“Know who you are serving.” – Tracey Northcott
“Understand what works for you.” – Mike Sjogren
Be sure to watch and listen to learn more about maximizing profitability in STRs. You can see a write up about different places I have spoken and shows I have been on here. If you are looking for a speaker or a guest on your podcast or show please reach out here.
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