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Tracey Northcott Consulting

STR, Minpaku and Airbnb Consultant

5 Secret hosting tips to improve your listing

Here are 5 secret STR hosting tips that are not often talked about on-line. You can use these hosting tips to immediately improve your Airbnb listing. They are not immediately obvious but they have made a big difference to my STR business. 1. WiFi speed - social proofIn one of your first five photos, include a screenshot of your internet connection speeds. Use Speedtest.net. This shows the upload ... Read the Post

Reasons you need to have a professional branding and listing audit.

Do you wonder why some listings stand out on the Airbnb & STR marketplace and others don’t? Infuriating isn’t it? You know you have potential but despite this and putting your best foot forward, you keep getting knocked back? Perhaps it is time for a branding and listing audit. If you can answer yes to any of these questions then this post is for you:You’re not making enough ... Read the Post

Niche-ing to your Ideal Guest

5 Examples of Different Ideal Guest Avatars & the pros and cons that come with themThinking that you have to please everybody means that you are actually not really pleasing anybody which is why niche-ing and determining your ideal guest is so important. I know I bang on about your ideal guest over and over, but it is central to getting those great reviews and repeat bookings. You can please ... Read the Post

Podcast released! Niche Markets on Business Karaoke

So thrilled to share this podcast episode with Brittany Arthur on Business Karaoke all about niche markets but also the freedom that comes from designing a life and business on your own terms. I talk about success in niche markets, economic changes, Japanese working culture, short term rental business and staying motivated as an entrepreneur and designing the lifestyle you want, ... Read the Post

How Superhosts Handle Airbnb Guest Reviews- Good & Bad!

For a successful STR business, your Airbnb guest reviews have to be 5 star across the board. Getting mostly 5 star reviews is a hard thing to sustain. You have to be on point with each booking - communication, cleanliness, hospitality. Great feedback means that your listing (especially on Airbnb) will hit the top of the search results. This also means you will get or maintain Airbnb Superhost ... Read the Post