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Tracey Northcott Consulting

STR, Minpaku and Airbnb Consultant

Branding Your Airbnb – Free Webinar

The STR marketplaces are busy with lots of hosts and similar looking listings competing fiercely. What if you were able to stand apart and get noticed? What if you were not constantly discounting to try to snag bookings? What if you were not worried that the guests were going to be respectful and appreciative of your property? Wouldn’t that be awesome?Creating a clear brand signals to your ideal ... Read the Post

3 Ways to Simplify and Streamline Your STR Hosting Business

When you’re looking at your business processes and trying to find ways to streamline for better efficiency, don’t forget that one option is to get rid of tasks by giving them to someone else. Most Airbnb and STR hosts start off as solo-operators and you have to do ALL the things - some of them are fun, some not so. But as the business grows, it is a great idea to involve other people to help out ... Read the Post

The Benefits of Rebranding for Your STR Business

In a world where things are always changing, your STR (Airbnb) business needs to stay current, and this includes your branding or in this case rebranding. Sometimes, like as a result of, say, a global pandemic, you need to do a complete pivot. Many hosts don't create a unique brand for themselves when they start out and simply rely on the branding of Airbnb. This means your listing gets lost in ... Read the Post

Airbnb & STR Scams – Host-side Scams

This is part two of the Airbnb & STR Scams - Host-side scams. I recently posted about Guest-side Scams. But of course, there are some pretty dodgy hosts out there too. So, I wanted to record all of the possible scams that guests also need to watch out for too. Not every host is reputable and has a hospitality focus. Personally, these lowlife “hosts” make my blood boil. They give all of us a ... Read the Post

Airbnb and STR Scams – Guest-side scams

This is part one of a two part series of posts on Airbnb and STR scams - Guest-side and Host-side scams. Find part two here. Technically there are three parties to most transactions in Short Term Rentals but to make things simple, I will just focus on guest-side and host-side. This first post serves as a reference for hosts to be informed and protect themselves from fraudersters masquerading as ... Read the Post