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Tracey Northcott Consulting

STR and Airbnb Consultant

The Benefits of Rebranding for Your STR Business

In a world where things are always changing, your STR (Airbnb) business needs to stay current, and this includes your branding or in this case rebranding. Sometimes, like as a result of, say, a global pandemic, you need to do a complete pivot. Many hosts don't create a unique brand for themselves when they start out and simply rely on the branding of Airbnb. This means your listing gets lost in ... Read the Post

Airbnb & STR Scams – Host-side Scams

This is part two of the Airbnb & STR Scams - Host-side scams. I recently posted about Guest-side Scams. But of course, there are some pretty dodgy hosts out there too. So, I wanted to record all of the possible scams that guests also need to watch out for too. Not every host is reputable and has a hospitality focus. Personally, these lowlife “hosts” make my blood boil. They give all of us a ... Read the Post

Airbnb and STR Scams – Guest-side scams

This is part one of a two part series of posts on Airbnb and STR scams - Guest-side and Host-side scams. Find part two here. Technically there are three parties to most transactions in Short Term Rentals but to make things simple, I will just focus on guest-side and host-side. This first post serves as a reference for hosts to be informed and protect themselves from fraudersters masquerading as ... Read the Post

5 Secret hosting tips to improve your listing

Here are 5 secret STR hosting tips that are not often talked about on-line. You can use these hosting tips to immediately improve your Airbnb listing. They are not immediately obvious but they have made a big difference to my STR business. 1. WiFi speed - social proofIn one of your first five photos, include a screenshot of your internet connection speeds. Use Speedtest.net. This shows the upload ... Read the Post

Reasons you need to have a professional branding and listing audit.

Do you wonder why some listings stand out on the Airbnb & STR marketplace and others don’t? Infuriating isn’t it? You know you have potential but despite this and putting your best foot forward, you keep getting knocked back? Perhaps it is time for a branding and listing audit. If you can answer yes to any of these questions then this post is for you:You’re not making enough ... Read the Post