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Tracey Northcott Consulting

STR and Airbnb Consultant

The Psychology of Social Proof in Short Term Rentals

...and How to Use Great Airbnb Reviews in Your MarketingThis week, I sent out an email to my Tokyo Family Stays list asking them to review us on Google My Business. This is on top of the messages I send on Airbnb and our other OTA booking platforms asking for a great Airbnb review. Why do we do this - for social proof. Social proof isn't just a sales trick. It is a social reality that human beings ... Read the Post

Maximizing Profitability in STRs on Short Term Rental Secrets

Last month I had the pleasure of joining Mike Sjogren and Emanuele Pani on their show, Short Term Rental Secrets to talk about maximizing profitability in STRs. You can see the whole show below or go give their blog some love here. There are so many ways to run a STR business and so many ways to generate revenue. Finding the right fit for you, your lifestyle and your unique skills allows you ... Read the Post

“Just an Airbnb host” or are you an STR business owner?

Rant warning ahead- Are you "just another Airbnb host"? Or are you a STR business owner?Do you have a love/hate relationship with Airbnb too - or is this a co-dependency?When I started out in 2011, 100% of my business came via Airbnb. Airbnb was a fairly new business in those days but had quickly become the market leader and the bookings just kept coming in. Yippee - easy money! Every ... Read the Post

Multilingual Airbnb Set Up- Podcast Episode

I recently spoke to Jasper Ribbers on his Get Paid for your Pad Podcast about how to set up a multilingual Airbnb. I really appreciated the opportunity to speak about something I am passionate about.On this episode of Get Paid for Your Pad, I joined Jasper me to discuss how to set up a multilingual Airbnb, describing how I attracted large extended families of inbound tourists to our properties in ... Read the Post

Are Minpaku a New Asset Class?

I spoke with American Chamber of Commerce Japan recently and The ACCJ Journal featured our discussion in their journal and also released it in podcast form which you can listen to below- the topic - Are Minpaku a New Asset Class?On July 1, the American Chamber of Commerce in Japan Alternative Investment Committee invited me to speak with them as one of the most successful minpaku hosts in Tokyo. I ... Read the Post