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Tracey Northcott Consulting

STR and Airbnb Consultant

Search Results for: email marketing

Using Email Marketing for Airbnb Guests

If you saw my Instagram story last week, I posted about an email I sent to my email list of past guests of Tokyo Family Stays which resulted in over $6,500 in direct bookings in under 24 hours - all with a single email and email marketing. Since then there has been another $5,000 in bookings too. BOOM. Sure this was a pretty good email - if I say so myself. The key thing to note is, I wrote this ... Read the Post

Direct Booking Marketing Tips

Looking for direct booking marketing tips as a STR professional. Look no further! This is not the first time I have talked about how much I love direct bookings and why email marketing is often the easiest way to get direct and repeat bookings. I wrote about this earlier in the year here. However, I recently ran a workshop for Stacey St John's STR Connections group which covered this topic in more ... Read the Post

Love a good deal? Lodgify having a sale!

It is no secret that I love our Tokyo Family Stays direct booking platform, Lodgify as I have raved about them before but did you know they are having a Black Friday Sale and you can get up to 50% off. That is a huge saving!Short story - Way back in 2018 I realized It was time to capture those repeat bookings for myself in a professional way. I was accepting direct bookings in cash from time to ... Read the Post

Avoid #Airbnbust – Don’t be a victim

Are you worried that you are a victim of the #Airbnbust that is doing the rounds on social media? Have your bookings fallen off a cliff? Are you confused about the new algorithm and the updates that are going on at Airbnb? Let me give you things from my perspective plus some solutions to an empty booking calendar. Let me start with a few baselines. Firstly, I do not believe that Airbnb is ... Read the Post

Monetizing hacks for Airbnb & STR Hosts Series- Part 4: Misc ideas for Monetizing

This is part of a series for Monetizing hacks for Airbnb & STR Hosts. You can read the introduction to this series here and read part 1,  part 2  and part 3.This series is all about looking at ways to discover the hidden money in your hosting business. Think of it like finding money underneath your sofa cushions. The way you are presenting your listing, managing your ... Read the Post